Coral Jasmine is a handmade & hand-painted Indian wear clothing brand we crafted from the ground up, starting with its name and extending to its complete brand identity design. Inspired by the elegance and simplicity of nature, the brand name "Coral Jasmine" comes from the Parijat Flower, with a focus on creating a timeless & graceful image. Our approach to the brand identity was centered around these themes, delivering a cohesive design that embodies the essence of subtle luxury.
Our approach to the brand identity was deeply influenced by the themes of subtle luxury, natural elegance, and refined artistry. The design elements, from the logo to the color palette and typography, were carefully curated to evoke a feeling of serenity and grace, mirroring the delicate beauty of hand-painted textiles. The cohesive visual language captures the essence of slow fashion, emphasizing sustainability, craftsmanship, and attention to detail..
